The project is a logo branding for a coffee brand called Buna Tetu. Buna Tetu is taken from the Amharic word associated with Ethiopian culture, meaning “let’s drink coffee.” In Ethiopian culture, coffee ceremony is an important social occasion; it shows friendship and respectfulness to be invited for a coffee ceremony. People would gather on this occasion to discuss different topics and socialize with each other as well as appreciate the coffee brew. Not only that coffee is socially significant, but it is spiritually significant as well. People believe that human spirit will transform through the different rounds of the coffee ceremony. The brand logo uses the image of the sun and a coffee cup to reflect these important cultural values.

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